New ways of entrepreneurship: II "Corporate Social Responsibility. Less government with more results?"
The Royal Institute for International Relations, Brussels Von Mises Institute,
Brussels 22/09/2004
Corporate Social Responsibility.
The Case of Janssen Pharmaceutica
St. Gijssels, Janssen Pharmaceutica, Beerse, Belgium
Janssen Pharmaceutica is part of Johnson & Johnson and the fourth biggest pharmaceutical group in the world.
Ethical values are inscribed in the genes of the organization and is even today, despite increasing global competition, still the measuring rod by which management decisions are valued.
The company has created a whole set of goals and programs to increase its success on the various levels of its business : profit, people and planet.
The programs include projects such as : “Innovation At Work” and “Process Excellence” to increase new ideas and business efficiency, social projects for safety, well-being, work-life balance, diversity, gender diversity, job satisfaction, environmental programs on energy usage, waste, emissions, etc.
After a one-day multi-stakeholder workshop, 36 relevant progress indicators were identified and measured for the last four years. Improvement programs are put in place and the whole effort is now reflected in the company’s Sustainability Report.
Yet the ultimate evaluation is the “Credo Survey”, a global survey among all 110,000 employees on the company’s product , its relationship with its employees, the environment and its ethical standards. The result of the survey force department heads to develop a process for improvement.
The end result is a company which has both nationally and internationally top reputation ratings by employees, business men, healthcare professionals, and minority groups. In Belgium the company is the only one to figure in the top-3 of The Most Attractive Employer survey for the fourth consecutive year, and Johnson & Johnson has been for the fifth time in a row the company on the number one spot of the Wall Street Journal’s survey on the Best Corporate Reputations.
September 2004