15 – 18 Oct. 2018: Training – Dubai International Communication Programme

The Dubai International Communication Programme started on October, 15th 2018 in Brussels. It is the first communication training programme dedicated to members of the ‘Dubai International Media Committee’, organised by the Egmont Institute Training Programme with the Government of Dubai Media Office (GDMO).

This four-day programme aims to support Dubai’s business leaders in enhancing their strategic communications mindset by providing them with new approaches inspired by Belgian public and private sectors’ best practices.

The Programme addresses different dimensions of international communication, including diplomatic communication, political communication with a presentation by the Minister of State Herman De Croo, image building, digital strategy and crisis communication. It also covers international trade and investment promotion communication, strategic use of social media and communication campaigns. The training integrates group discussions and practical workshops giving the participants a strong understanding of the different topics.

A word by the Director General of the Egmont Institute:

“We, at the Egmont Royal Institute for International Relations, are very happy to partner with our colleagues from the Government of Dubai Media Office, for what I think is a great cause: training and sharing expertise with first rank officials and executives in support of the leadership roles that they are called upon to perform in both their country and the world at large.

Ambassador Johan Verbeke”

 

To know more follow our Education & Training Programme on Twitter: @EgmontTraining.

Photo gallery:

Official opening of the Dubai International Communication Programme in Brussels.

Module Communication strategy and the adaptation to digitalization

Module on Political communication

Visit to the Egmont Palace with the Belgian Protocol

Engaging discussion around international trade and investment promotion

Understanding and performing the media @FTIConsulting : a tailored module for the Dubai International Media Committee in Brussels

Training module: intense simulation of crisis communication

Training module: intense simulation of crisis communication

Training module: intense simulation of crisis communication

Participants in the Dubai International Communication Programme were hosted by the Bozar Fine Arts Centre. Cultural night.

Understanding the social media with @DavidMekkaoui

Participants starting the day with simulation of crisis communication with @BenoitR_D5 @CrisiscenterBE

Module: Simulation of crisis communication

Exchange of Belgian and Dubai views and practices of crisis communication

Last module presenting the campaign Belgium Uniquely Phenomenal with Ogilvy&Social Lab team running the campaign for the Chancellery

Last module giving insights from a Belgian Federal Campaign

Meeting with Amb. Marc Otte
12 senior officials from key Dubai organisations participated.